REVIEW : NO TIME TO CLAY MASKS? Just Clay Wash with Heimish All Clean White Clay Foam

If you ask me “Is facial cleansing important? “. Well to me if you want to have that healthy glowing skin, and YES of course facial cleansing is VERY IMPORTANT. There is no doubt with the current environment, we encounter air pollution and toxic elements everyday. There is a possibility to increased risk of skin cancer, skin sensitivity, premature skin aging, discoloration, dryness, dullness, and roughness.

The most immediate threats air pollution imposes on our skin are the skin barrier and skin hydration. But worry not, of course our skin can be protected. As long as we properly cleanse our skin and using products with ingredients specifically tested against the most common toxins in pollution.

There are various type of facial cleanser —whether that’s a rinse-off facial cleanser, cleansing balm or oil, micellar water, or towelettes, but one you may not have yet tried is a white clay facial cleanser. Just to name a few of skin type, this wonderful white clay cleanser will be your favorite cleanser in skincare routine.

What is White Clay ?

  • Also known as Kaolin Clay, White Clay is a very fine, soft and light powder with naturally absorbent properties.
  • Gentle and smooth on skin
  • White Clay is a great option for almost all skin types, working really well for normal skin types (skin that is neither oily nor dry), as well as mature skin. 


  • Deeply cleanses the pore through a remarkable skin purifying effects and removes impurities by Amazon White clay (kaolin) & an excellent absorption power
  • Effectively eliminates sebum in the pores, accumulated dead skin cells and impurities
  • Offers a soothing effect after washing without skin irritation through the amino acid cleansing ingredient.

Key Ingredients

▪️ Amazon White Clay (kaolin) – can deeply cleanses the pores and helps to remove dead skin cells & waste products from the skin

▪️ Citrus Herb Oil – 10 types of natural oils have been incorporated to help remove toxins from the skin whilst cleansing & to provide a relaxing & calming effect

▪️ Three types of triple Hyaluronic Acid (Sodium Hyaluranate, Hydrolyzed Hyaluronic Acid & Hyaluronic Acid) that have a maximized moisturizing effects to ensure skin remains moisturized with no dryness or tight sensation even after cleansing.

▪️ Coconut oil – skin conditioning & suppleness/elasticity effects .

Full Ingredients List

Water, glycerin, stearic acid, myristic acid, PEG-32, potassium hydroxide, lauric acid, bentonite, potassium cocoate, butylene glycol, cocamidopropyl betaine, potassium cocoyl glycinate, glyceryl Ssearate, PEG-100 stearate , kaolin (1500 mg), citrus aurantium dulcis (orange) peel oil, lavandula angustifolia (lavender) oil  , amyris balsamifera bark oil, pelargonium graveolens flower oil, cocos nucifera (coconut) oil, citrus paradisi (grapefruit) peel oil, litsea cubeba fruit oil, eucalyptus globulus leaf oil, melaleuca alternifolia (tea tree) leaf oil, mentha arvensis leaf oil, boswellia carterii oil, citrus aurantium bergamia (bergamot) fruit oil, juniperus mexicana oil, myristica fragrans (nutmeg) kernel oil, tagetes minuta flower oil, jasminum officinale (jasmine) flower/leaf extract, nelumbo nucifera flower extract, freesia refracta extract, iris versicolor extract, leontopodium alpinum flower/leaf extract, lilium candidum bulb extract, narcissus pseudo – narcissus flower extract, rose extract, PEG-75, polyquaternium-7, hyaluronic acid, hydrolyzed hyaluronic acid, sodium hyaluronate, ethylhexylglycerin, hydrolyzed silk, disodium edta, sodium benzoate, phenoxyethanol, fragrance.

Cost & Size

The Heimish All Clean Clay Foam cost average from RM 48- RM50 in size of 150 ml tube.


You can purchase it widely through online from any beauty and skincare retailer you can find but mine was gifted by Style Korean. For Malaysian you guys can get this at Hermo.

Product Overview


The colour is white to grey-is, light grey and texture is silky dense without water.

The Scents

At first there is a pleasant aroma scents which I like but after foam was created, the scents changed to different aroma (like natural earthy clay scents) .

The Application

A moderate amount of water was added and gently massage the cleanser. At first the cleanser became fluffy and a bit foamy.

After a few seconds massage your skin, the texture of cleanser changed to lightweight whipped cream foam. It was kind of foamy.

As you cleanse and massage your skin about 20-30 seconds the texture became smooth, thick whipped cream foam and doesn’t spills away. It’s not watery.

My Thoughts

There’s no denying, Heimish produces excellent products especially their most popular ALL CLEAN cleansing balm. So to complete the 2nd steps of double cleansing is with their All Clean White Clay foam. And as I do some research on clay foam or clay wash, it already became a trend since 2017. Despite clay can be so beneficial to all skin types, it does make sense after all. Both clay wash and clay-based masks give benefits that help purify and exfoliate the skin, to unclog pores and absorb excess oil. But the differences between these two is time-consuming, where clay wash is seem to be less time-consuming and more gentle than clay-based masks. I love using clay mask whenever my skin feels a little oily throughout the day, so not giving a try with this All Clean White Clay foam.

Since the main ingredient is Kaolin (1500 mg) so the texture itself is quite dense and thick. Therefore you need to squeeze firmly to get it out of tube. I really enjoy massage the foamy lather yet thick whipped cream foam on my skin. It feels really soft and silky smooth. It rinses off well with cool water. My skin felt really cleaned & soft but as I patted dry eventually there was tightness after a few seconds. But unfortunately, the only thing that I don’t like about clay cleansers in general is that clay is alkaline, their pH tends to be slightly higher than my preferred level of pH 5-6 range.

For me this clay foam cleanser is perfect for deep cleansing 2-3 times a week for dry skin, but do marvelous for acne/oily skin.


Rating: 4.5 out of 5.

1- Product Overview|
2- The Impact of Pollution on The Skin | MD Magazine
3- Benefits of White Clay Masks for Skin | Nourished Life

The Disclaimer
1- 𝑃𝑅 𝑔𝑖𝑓𝑡 𝑠𝑒𝑛𝑑 𝑓𝑟𝑜𝑚 @𝑐𝑜𝑥𝑖𝑟_𝑜𝑓𝑓𝑖𝑐𝑖𝑎𝑙 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑒𝑥𝑐ℎ𝑎𝑛𝑔𝑒 𝑜𝑓 ℎ𝑜𝑛𝑒𝑠𝑡. What’s best for me might not work for you because everyone skin is unique and different. All reviews are based on solely from my experience and skin reaction.YMMV
2- Please read in context with my disclaimer.

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